Chapter 1: The Company

SEC. 1 Market Asia's Four Cornerstones

Market Asia is an innovative product brokerage and Internet marketing company. Its parent company, Market America, was formed in 1992 and is based in Greensboro, North Carolina. Market Asia specializes in One-to-One Marketing. The company markets a wide range of high-quality, consumer-oriented and market-driven products and services through a vast network of Independent UnFranchise^™ Owners.

The company empowers this network as an effective sales, marketing and distribution force through the UnFranchise™ Business Development System – the most dynamic and affordable home-based independent business plan ever created. It is a perfected, standardized and uniform structure that combines franchising with direct sales to promote the duplication of independent business success.

Determined to differentiate itself from other direct sales opportunities and to lead the parade into the one-to-one marketing future and computerized marketing through the use of electronic technology, Market Asia has built its success on a solid foundation of four cornerstones:

The Binomial Marketing System with the Management Performance Compensation Plan: The most advanced and realistic compensation program in the industry, the Management Performance Compensation Plan (MPCP) addresses the problems associated with other direct sales/network marketing programs with its emphasis on organization building in depth, not width, thus avoiding group competition. The MPCP offers better cash flow, higher retention, higher and more consistent earnings, and the ability to attract a wide variety of people. It was designed based on what has already been proven that the average person can actually and realistically do, thus ensuring profitability and stability. Market Asia’s MPCP is exceptional and fair, rewarding field representatives not only for their selling success, but also for their leadership and their management in motivating and training other Independent UnFranchise Owners to conduct their businesses according to the proven business system. The Binomial Marketing System perfectly facilitates One-to-One Marketing.
The UnFranchise™ Business Development System: The UnFranchise™ Business Development System not only provides a systematic means to conduct business, it features the standardization and uniformity necessary to facilitate duplication – the key to the business. It guarantees your success when you make others successful. You are in business for yourself, not by yourself. UnFranchise Owners are equipped with the finest sales, marketing and management tools. The Global Meeting, Training and Seminar System (GMTSS) provides Independent UnFranchise Owners with a standardized, coordinated and comprehensive training and support system. Thousands of meetings are coordinated and publicized for every geographic location where there is distribution and organizational growth. The GMTSS is comprised of business briefings, training sessions, seminars and conventions. Utilizing this system allows everyone access to expert speakers and trainers within Market Asia and provides a means to build their UnFranchise business anywhere.
The Product Brokerage System through Market Asia’s Mall without Walls^®: As a product brokerage company, Market Asia identifies the highest-quality market-driven products and services. By moving with the marketplace, Market Asia does not rely solely on the sales of any single product or service.Without the burden of manufacturing, the company can stay focused on established market-driven products and move with the marketplace. The Product Brokerage System through Market Asia’s Mall without Walls provides access to multimarket environments and promotes unique relationships between marketers, customers and manufacturers, stimulating share of customer and avoiding shelf-space competition. Market Asia identifies the highest quality market-driven products that customers want. These products are on the leading-edge of consumer trends and colossal markets emerging from information supplied by Customer Managers and Preferred Customers. The variety of products and services through Market Asia’s Mall without Walls minimizes vulnerability to swings in the marketplace, thus placing the Independent UnFranchise Owner in a position for short-term and long-term profitability and stability. The Mall concept allows each Independent UnFranchise Owner to access multiple lines of the highest quality products and services that appeal to a wide consumer base. The Product Brokerage Concept through Market Asia’s Mall without Walls positions the company and you for explosive growth and unlimited potential. Market Asia does not incur costs such as research and development, inventory or advertising, thus allowing more value to be put into the products. As a result, Market Asia will always provide products that are unique, innovative and competitively priced.
One-to-One Marketing: One-to-One Marketing represent the future of business that is being pioneered by Market Asia. These evolving concepts center on tracking customer data, identifying commonalities and sourcing them out so products can be produced and delivered to waiting customers. Internet activity through our state-of-the-art management Web site ASIA.UnFranchise.com, custom Web Portal (SHOPGlobal.com), facilitates and accelerates the process while personal relationships are established and maintained through our UnFranchise Owners. Market Asia’s Preferred Customer Program is the principle One-to-One Marketing vehicle. Market Asia’s strategy for its implementation revolves around three simple core principles: (1) selling more products to fewer people, which is more efficient and profitable than the time-honored mass marketing rules of pitching products to the greatest number of people; (2) concentrating on building unique relationships with customers on a one-to-one basis and (3) establishing, sustaining and maintaining dialogue with customers, and obtaining feedback from those customers. The era of mass production and mass advertising has run its course and Market Asia intends to build on its four cornerstones to implement a one-to-one future that will revolutionize the way people purchase products as it changes the face of business, one customer at a time.

SEC. 2 Mission/Commitment

Market Asia’s mission centers on revolutionizing the way consumers shop for products and services as it redefines the nature and perception of the direct sales industry. In so doing, the company is committed to providing quality, market-driven products to end consumers through its unique and innovative UnFranchise™ Business Development System, a system the average person can actually and realistically implement. Market Asia will boldly chart a new course toward One-to-One Marketing future to become the new standard by which other businesses are measured.

SEC. 3 Organization

The following are departments at Market America’s corporate headquarters with which UnFranchise Owners may come in direct contact:

Collections: The Collections Department is responsible for ensuring that UnFranchise Owners resolve any insufficient fund issues and that Market Asia recovers any monetary losses due to bad bank drafts, including service charges.
Compliance: The Compliance Department is responsible for approving same household issues, changes of ID numbers, name changes, transfers of sponsorship and transfers of genealogy lines, and for researching other compliance-related issues.
Computer Support: The Computer Support Department is responsible for ensuring that all telecommunications and written communications from UnFranchise Owners concerning computer-related problems are handled in a timely manner.
Creative Services: The Creative Services Department is responsible for creating and ensuring the printing of any corporate literature, including but not limited to the UnFranchise Owner Magazine.
Data Processing: The Data Processing Department is responsible for processing all applications, product orders, Preferred Customer data and other such problems.
Distribution Center: The Distribution Center is responsible for ensuring that all orders placed are filled and shipped in the most efficient, effective manner available.
UnFranchise Services: UnFranchise Services is responsible for ensuring all telecommunications and written communications concerning policy, procedure, commissions and shipping issues are handled in a timely manner. It also forwards other inquiries to appropriate company personnel for resolution. In addition, the department keeps the Market Asia Management Team aware of trends (i.e. problems) in the field. Conversely, the field is kept up-to-date regarding policy and procedure changes.
Field Development: The Field Development Department is responsible for referring non-UnFranchise Owners, who express interest in Market Asia products or the marketing plan, to a reliable UnFranchise Owner in their area who will be willing to assist them.
Mail Processing: The Mail Processing Department is responsible for opening and sorting incoming mail and ensuring that all documentation is delivered to its proper destination within the company for timely processing.
Preferred Customer: The Preferred Customer Department is responsible for ensuring that all telecommunications and written communications concerning Preferred Customers are handled in a timely manner.
Product Information: The Product Information Department is responsible for providing as much technical product support information as is feasible. The department also serves as a centralized liaison between manufacturer/vendor and Market Asia UnFranchise Owner for effective, efficient dissemination of product information.
Refunds: The Refunds Department is responsible for processing any refund or credit that results from returned product, including refunds resulting from termination of UnFranchise Businesses and for enforcing the buyback policy.